For this blog post, I have reviewed Take this Lollipop, Hurst and The Wilderness Downtown, on the basis of their funstionality, visual design and structure.
Take this Lollipop
Probably my favourite of the lot, Take this Lollipop is designed to be an interactive horror film which uses information from the viewer’s Facebook Profile.
This short film has no real reason other than entertainment. The functionality is very simple. The site has been built using HTML5 and is a short sequence of scenes which have been shot prior to posting. These scenes remain the same. All a viewer has to do is connect his or her Facebook page to the website. There is no further direct interaction. It turns into a personalized film which I particularly think is very cool.
Visually, the film is shot with very good quality which makes it more cooler. The visual design is done with HTML5 and the effects like the lollipop with the razor inside on the homepage are really cool. The visual design goes hand in hand with the functionality.
The structure as mentioned before is fairly simple. The website first asks you to connect with Facebook, from where it then uses information to screen a personalized film. It is a short horror film, where the sequence has been shot beforehand and does not change with different profiles. It uses photographs and location from the facebook profile to tell the story of a staulker. In the end it chooses a friend of your list and calls that person the next victim, hence asking you to share the media.
I enjoyed Hurst a lot because it was very different. The author of this story used tweets as a way to communicate the story, hence uploading bit by bit every few hours. I think it is an amazing feat due to the character limitations on Twitter. We have seen diaries come alive as books before but how cool is it that she did the exact same thing with an online diary of sorts, as we treat Twitter.
I wasn’t very moved with the functionality of this story because to me it is quiet a task to go through so many tweets if I decided to read it through. It works only as a one time read, if you come upon it while she is tweeting. A later read also takes away from the spontaenity and excitement of a story. The overall working is simple, scroll to the bottom of her tweets to the very first and read up. Plus it’s free and on a huge platform like Twitter so the reach is amazing. It is very interactive as a lot of conversations are built as per tweet and she gets everyone’s feedback almost instantaneously.
There is no visual design as such in this digital story. The entire story is told using Tweets and inserting photos or videos using Frog or Youtube, respectively.
The structure is very linear, telling one story using three platforms – Twitter, youtube and frog.
The Wilderness Downtown
Awesome. My classmate showed this one to me and I fell in love with it because of the music, the simple concept and the nostalgia it created. I might change a few things personally, but it is fun, even though the real message is lost in all the hype.
This website is easy to use. The first page asks for your childhood address after which a song and a few windows open up. A man is jogging and he is heading towards your given address. The Google maps street view has been used to do this. The reason of planting trees is lost as it becomes an entertaining video in the end and nothing more. It lets you write a letter to your child self in between the shots but this is also pointless. I wish it could have been to your future self and maybe an option to get it posted in real.
The functionality from the viewer’s point of view is great but not from the makers.
The visual design is very interesting in this particular project. Use of film to show a man jogging to the music is interesting and adds a nice element to an otherwise bland setting. The use of google maps street view to find, jog and walk around the location provided acts as nostalgia inducing effect, which is absolutely cool. The animation of trees sprouting up and birds in the sky are cool but stretched out for too long. The website design is really good with amazing animation happening. It is also made using HTML5.
As mentioned above the structure is fairly simple for a viewer but has obviously taken a long time to develop due to it’s various elements. All a viewer is required to do is enter an address into the box and sit back an watch as a man jogs on the streets around that address. After a while of this, the viewer is asked to write a letter to his former self, which is a little pointless and distracting. Once this is done, trees start sprouting up as the man jogs, bringing us to the long awaited end.
From the above projects, I tried to join ideas into my own digital story project. I use Twitter as a platform to pull my clientel. I got the importance and the amount of reach of Twitter by going through what was made possible by Hurst. Using HTML5, I built my own website, using a lot of modern technology, great visual design, functionality and simple usage which I learnt to do from the other two projects.