Audience Research for my media project

Warren, Sabine and I are working together on the Indian Media Project together. Our idea is to form a story about a girl who seems to meet all sorts of wrong people she can’t seem to click with at all. Tired of putting herself out there again and again, she builds a website to find the perfect partner and since she can’t get it right, she appeals to people on the internet to help her pick a guy. This is an idea built upon the custom of arranged marriages in India. So to digitally arrange a marriage, we require two different kinds of audiences – one who would put themselves on her website as candidates and another of the people who would come come and vote for the ‘perfect guy’.

Candidates

Age group – Between the ages of 23 – 35 years

Country – Australia

These are probably people who have used the internet before as a space to find someone they like or date. The target audience will be masses already on social media websites for dating or marriage like Tinder, 123-matrimonials, zoosk, be2, eharmony, etc. The maximum number of people use Tinder as their chosen dating app. The number of people in Australia who are currently on Tinder is around a million.

“When I reached out to Tinder with what I thought was a novel idea, I was informed by the company that the app is responsible for more than 1000 engagements. Couples from various age groups, careers, parts of the country, and religions who have met ‘Tindering’.”

http://www.elle.com/life-love/sex-relationships/advice/a14166/tinder-dating-app-marriages/

There are a lot of people out there on dating sites who are not interested in hook-ups and one night stands but have no where to be. Our audience are all these people.

They categorise as people who are working well paying jobs, live a comfortable lifestyle and have settled down.

Voters

This would be easier to define.

Number of people on a social media site – over 10 million.

Age group Р20 to 35 years

Students, romantics (you can get numbers from the number of people who watch a lot of romance movies) and women in particular.

References and other interesting reading material:

http://www.elle.com/life-love/sex-relationships/advice/a14166/tinder-dating-app-marriages/

http://national.deseretnews.com/article/1999/5-tinder-success-stories-that-will-make-you-believe-in-love-all-over-again.html

http://www.cnet.com/news/tinder-sparks-half-a-billion-matches/

http://nymag.com/nymetro/news/culture/features/11621/

http://www.culturalindia.net/weddings/arranged-marriage.html

So if you like the idea and would like to sign up or just send across some ideas or data you think can help us, please do so.