Review of a few projects

In this blog I have reviewed a few of my peers’ projects. Our CMWP projects were based on India and the culture there. It is really interesting to see what other people have come up with specially as our class is so multicultural.

1. 7 Days of Yoga

This blog page, created by Cassie, Shane, Peter and Tessa is a really interesting read. Having gone through it, I really enjoyed it. Yoga being such a great part of our culture, it’s really cool to see people all over the world embrace it. https://7daysofyoga.wordpress.com/

Some positives for me in this project were:

1. The content does not only revolve around the 7 basic stances that you can do to start learning yoga. I love that there is so much content about the history, what to expect upon doing yoga and the objectiveness of it all. I like how varied it is and I think a person can access this blog even when they are not just looking to add some basic yoga to their lives. I think it is very thought through and more than you would expect to find.

2. I love the photographs. Cassie is so beautiful and her poses are perfect. Just seeing these photographs can push someone to start yoga. They can be intimidating but at the same time, the one’s at the beach add to how yoga ca be fun and not just about spirituality.

3. It is simple, purposeful and fills out every aspect of our project. Most of the other projects have really gone out and done up their look and aesthetics more than the actual content and this project does stand out in the crowd.

Some weeknesses according to me were:

1. Aesthetically though simple, which I liked, I realized just how much you have to scroll down to view the blog and there is no simple way to access certain things. The site being about yoga should be made in a way where the reader can stay calm, if that makes sense.

2. The blog design itself, I would like to subtract the amount that’s happening there. I would have liked to see something around how Cassie’s original blog page is. That is beautiful compared to this. I understand how much content went in but it would have been nice to see some aesthetic components.

3. I would have loved to see some video’s to show me how to go about stuff as well as a great marketing image. Though photo’s have been used to pull people on various social media, a campaign or slogan or a more proffessional approach could do this website wonders.

I think I would just change the website design here to enhance what I want to sell and try to get one marketing image instead of using various shots.

2. Difference is beautiful

A trailer made by Francez, Dominic and Olivia, Difference is beautiful is well, beautiful. https://www.youtube.com/watch?v=EqrC2Bo0NTI&feature=share

The strengths:

1. I love the aesthetic quality of the video. It is beautifully executed. The animation is perfect and colourful to keep you interested. The music is lovely. Overall, Aesthetically and technology wise I think this is a very high class production. I have posted a poster of an actual Indian film below, a blockbuster, which this trailer reminded me of. To be able to do that is amazing.

Band_Baaja_Baaraat_poster

2. I love the idea itself – Difference is beautiful. Being in a new country, it is really this difference which brings us close and I love the idea of it for a film.

3. Good editing mix.

Weaknesses:

1. The content was not enough to satisfy my curiosity, do justice to the idea itself or even pull an audience. It was lacking a storyline which would entice someone to actually watch it. Could have been so much but was sold short and generating only a one minute video was definitely not enough. I would have liked more with a deeper story there.

2. The gestures used were silly. Could have been more thought of. The story runs differently from what is actually happening on screen which wasn’t too cool, I would say. More structure would have been nice.

I would definitely want to do more research on simple Indian or Chinese gestures used. Even go into more in depth general gestures. An idea would be to use elaborate actions and maybe even drawings. I would also try to make my shooting background more colourful to give me less contrast when switching between the animation shots and filmed shots.

3. A taste of India

This was just hilarious, a good way of forming an ebook/comic strip. http://www.booksie.com/literary_fiction/short_story/taste_of_india/a-taste-of-india

What I liked:

1. Easy to upload on any device. Good Technology, which definitely makes it stand out and you don’t mind giving extra time to read it. I think booksie is a great platform and would definitely like to use it in the future. I read it on my mobile device which was great.

2. I think the way it was handled, it is really comical. I had a really good time reading it and laughing with my friends. I think that’s a really hard thing to do and every little thing added to it. The photos, the cut outs, the slangs and the absolute bizareness.

3. I also really like how indepth the knowledge of the Indian culture, traditions as well as relationships are to the group. It shows through the story.  I think it is great for an Australian audience. Being able to make a story about one culture and sell it to another is commendable.

Weaknesses:

1. Horrible cut out’s. Could have been smoother.

2. Some of the slangs were really wierd and I did not really understand.

I would maybe do more research on India and definitely explore my skills with using tachnology more. Though that might take away from the comic value that they seem to be aiming at now, I would like to be more perfect with my job.

Well, these were the three I saw and decided to comment on. Looking at all of them helped me add to my own project because I wanted to be as in depth as 7 Days of Yoga, as colourful and Indian as Difference is Beautiful and for an audience from different cultures like the Taste of India. I have tried to achieve that and am looking forward to what other people think about my project.

Hashtags

Over the past month, I have been doing quiet a bit of research on hashtags as I am in charge of the Twitter page for the story we are creating for our CMWP class. Twub has been really helpful, so much so that I actually did not need to use any other search website. Our digital story is about a fictional Indian girl who is in love with spices. Spices have a lot of attributes which are believed to contribute to our lives. For example, cinnamon is a spice for love, often referred to as the Queen of spices. Our story follows her journey of self-discovery as she cooks various recipes to help change her life around.

For this I was succesful with hashtags like indiangirl, recipes, spiceandherbbible, travelindia, goa and a few others. I came across a lot of what people write or enquire about and got some great insights not only for our story but our audience research as well. I discovered that tomato and coconut based curries are more looked at or discussed than any other type. I also found a lot of stuff which added to my knowledge of the indian girl mindset. Being an Indian girl myself, you would probably find that thought really funny, but our story is about a very different girl who grows in different circumstances altogether. My most important or helpful discovery was what I actually got when I searched spiceandherbbible, which was a suggestion on the search bar. It turned out to be a book that people were discussing but I actually got a website name of one of the posts which led me to an entire list of spices and what they stand for.

All in all, I think my hashtag research really helped me out and I would suggest that you all try it out too for your projects. More than most times you find stuff which might not do anything for you but if you keep an open mind, the least it will do is tell you what audience you are looking at.

Audience Research for my media project

Warren, Sabine and I are working together on the Indian Media Project together. Our idea is to form a story about a girl who seems to meet all sorts of wrong people she can’t seem to click with at all. Tired of putting herself out there again and again, she builds a website to find the perfect partner and since she can’t get it right, she appeals to people on the internet to help her pick a guy. This is an idea built upon the custom of arranged marriages in India. So to digitally arrange a marriage, we require two different kinds of audiences – one who would put themselves on her website as candidates and another of the people who would come come and vote for the ‘perfect guy’.

Candidates

Age group – Between the ages of 23 – 35 years

Country – Australia

These are probably people who have used the internet before as a space to find someone they like or date. The target audience will be masses already on social media websites for dating or marriage like Tinder, 123-matrimonials, zoosk, be2, eharmony, etc. The maximum number of people use Tinder as their chosen dating app. The number of people in Australia who are currently on Tinder is around a million.

“When I reached out to Tinder with what I thought was a novel idea, I was informed by the company that the app is responsible for more than 1000 engagements. Couples from various age groups, careers, parts of the country, and religions who have met ‘Tindering’.”

http://www.elle.com/life-love/sex-relationships/advice/a14166/tinder-dating-app-marriages/

There are a lot of people out there on dating sites who are not interested in hook-ups and one night stands but have no where to be. Our audience are all these people.

They categorise as people who are working well paying jobs, live a comfortable lifestyle and have settled down.

Voters

This would be easier to define.

Number of people on a social media site – over 10 million.

Age group – 20 to 35 years

Students, romantics (you can get numbers from the number of people who watch a lot of romance movies) and women in particular.

References and other interesting reading material:

http://www.elle.com/life-love/sex-relationships/advice/a14166/tinder-dating-app-marriages/

http://national.deseretnews.com/article/1999/5-tinder-success-stories-that-will-make-you-believe-in-love-all-over-again.html

http://www.cnet.com/news/tinder-sparks-half-a-billion-matches/

http://nymag.com/nymetro/news/culture/features/11621/

http://www.culturalindia.net/weddings/arranged-marriage.html

So if you like the idea and would like to sign up or just send across some ideas or data you think can help us, please do so.