Spice up my life is a story about a fictional Indian girl who is on a path to self-discovery. She uses various spices to change her luck. Indian culture is very aphrodisaical in nature and every spice elevates a different outcome in our lives. This is the thought, from which our story originates. Sabina, our character, is an odinary girl from Delhi, but when she gets left at the altar, she decides to leave and travel the world as no other Indian girl, her stature would do. Her journey is full of suprises waiting to be read. Along with her story, find her recipes, all with a trick and discover the spice you need to change your life.
The aesthetics of website building was probably the toughest part of our project. We actually managed to design more than one website and put it up for peer vote, to help us decide. We had one that had a very commercial look to it. It was aesthetically perfect but it wasn’t warm and inviting for our viewers. Which is what a BLOG must be. The other website was much plainer than the first and probably ignored some aesthetic rules. But at the same time, it gave out a warm bloggy vibe. In the end, that’s the one we decided to go with.
The points we kept in mind while building this website were white space, pastel colours to act warm, keeping in mind the emotions of the story, easy accessibility, better interface and easy maneuvering. It was very important for us to give it a personal aspect and that is what we wanted to reflect through our website. It is the one point we kept in mind throughout.
Coming up with this story was a long process but I think it represents a part of us all, i.e. Warren, Sabine and I. Mixing all of us into one character was a tough but very interesting job. We decided to treat this story as a website/blog. With a total of ten blogs, released periodically, chapter by chapter, our story unfolded with a new recipe each time to engage our audience. It wasn’t just a story but also a recipe search site as well as a study into spices of India and the qualities they exude.
Every blog starts with a personality or adjective that Sabina thinks she needs to add to her life. Then we tell you the story covering why she needs it and end with her special recipe. An example of a spice and it’s personality is cinnamon which stands for love. Both Sabine and I have travelled India largely and the story tells some experiences taken from our lives, while Warren, as a nurse, has always worked around Indians and was able to relate to this girl. We had a lot of fun with the story and even got together every week to cook a dish used in our blog, so we could photograph it.
I designed the marketing image and am actually quiet proud of it as I think it’s very warm, welcoming and aesthetically correct. It reflects our theme as well as sets the cooking mood that we want to inspire.
We posted this image on all of our social medias to hit as many of our audience we could. The use of hashtags should also hopefully pull more viewers as the hashtags that we used were ones I discovered during my hashtag research for the class.
Overall, I think it’s a project all of us are mighty proud of and have worked very hard on. I just hope everyone enjoys it as much as we enjoyed making it.