Over the past month, I have been doing quiet a bit of research on hashtags as I am in charge of the Twitter page for the story we are creating for our CMWP class. Twub has been really helpful, so much so that I actually did not need to use any other search website. Our digital story is about a fictional Indian girl who is in love with spices. Spices have a lot of attributes which are believed to contribute to our lives. For example, cinnamon is a spice for love, often referred to as the Queen of spices. Our story follows her journey of self-discovery as she cooks various recipes to help change her life around.
For this I was succesful with hashtags like indiangirl, recipes, spiceandherbbible, travelindia, goa and a few others. I came across a lot of what people write or enquire about and got some great insights not only for our story but our audience research as well. I discovered that tomato and coconut based curries are more looked at or discussed than any other type. I also found a lot of stuff which added to my knowledge of the indian girl mindset. Being an Indian girl myself, you would probably find that thought really funny, but our story is about a very different girl who grows in different circumstances altogether. My most important or helpful discovery was what I actually got when I searched spiceandherbbible, which was a suggestion on the search bar. It turned out to be a book that people were discussing but I actually got a website name of one of the posts which led me to an entire list of spices and what they stand for.
All in all, I think my hashtag research really helped me out and I would suggest that you all try it out too for your projects. More than most times you find stuff which might not do anything for you but if you keep an open mind, the least it will do is tell you what audience you are looking at.